About the campaign

Project Genesis

Have you ever wondered why nothing gets done about the issues that huge majorities of Americans – Democrats and Republicans alike – agree on? Even though we all want clean air and water, decent infrastructure, security, and jobs, it feels like our leaders in Washington have a different agenda.

They do. And there’s a reason for that. It’s called big money.

Here’s a fact that will blow your mind: In the 2012 election, a mere 100 super wealthy people and their spouses contributed more than 40% of all the money that went to Super PACs.

Of course, these donors don’t give out of the goodness of their hearts. The five biggest recipients of corporate tax breaks in 2012 spent $62 million in lobbying and contributed $20.6 million to political campaigns. And, astoundingly, 30 of the Fortune 500 companies spent more on lobbying than taxes between 2008 and 2010!

As ordinary Americans, we’re not going to take it anymore. It’s time to reclaim our democracy for the people.

Imagine an America where people who are most connected to their communities become our public officials. Chances are you know a teacher, parent, business owner, librarian, firefighter, or steelworker who is a pillar of your community. Maybe that person is you. Don’t you think someone like that should have an equal chance to run for office, even if they don’t have super wealthy donors?

We do.

That’s why the US Rebel Alliance was formed. We’re a nonpartisan group of regular people, pro-democracy activists, celebrities, and nonprofit organizations who believe every person’s voice deserves equal value in our Republic.

To bring this message alive, we’re harnessing the cultural energy surrounding Star Wars VII: The Force Awakens to fight for our Republic by helping to loosen big money’s tightly-held grip over politics. We believe the next installment of the most influential series in American pop culture in the last 40 years is the perfect opportunity to fight political inequality by rising up against the Empire of Big Money.

At the heart of this campaign is the Jedi Pledge, a statement of principles where you can express your support for reforms to curb the insidious influence of Big Money in politics. With your help, we are vociferously encouraging all candidates for elected office—including the presidential hopefuls—to take the Jedi Pledge.

At the end of the day, the campaign’s message is simple—we the people are the force for change.

And May the Force be With Us.

Meet Our Team hover to read bios

Andrew Slack
Andrew Slack
Campaign Director
Andrew Slack Campaign Director

A former fellow at the Nathan Cummings Foundation, Andrew is both an Ashoka fellow and the Civic Imagination Fellow at Civic Hall. He created the Harry Potter Alliance and coined the term cultural acupuncture. He is continuing to develop theory around cultural acupuncture with USC Annenberg Provost Professor Henry Jenkins. In his former career as a comedian, Andrew co-wrote and produced three videos that have been seen 15 million times.

Danielle Spratley
Danielle Spratley
Operations Director
Danielle Spratley Operations Director

Danielle has dedicated her career to growing and improving social change work with communities and organizations. She brings significant experience in racial justice work and theory, program development and management, systems change, and strategic philanthropy. Danielle is a current William C. Friday Fellow for Human Relations.

Cristian Fleming
Cristian Fleming
Design Director
Cristian Fleming Design Director

Cristian and his firm, The Public Society, have mastered the art of creative disruption for social change. Among Cristian’s portfolio are design for renowned guerilla activist group The Yes Men and the design of Beautiful Trouble, a book, online toolkit, and international network of artist-activists whose mission is to make grassroots movements more creative and more effective. Cristian’s clients also include Avaaz and the newly formed Solidare Network.

Joe Moses
Joe Moses
Creative Director
Joe Moses Creative Director

Joe is an original member of the theater troupe StarKid, whose A Very Potter Musical has well over 100 million views. He has produced several viral web series, including “The Potion Master’s Corner” and “The Joe Moses Showses.” His work has been featured in The New York Times, The Village Voice,, and many others. Joe brings unparalleled knowledge of social media strategy--particularly how to make media spread and go viral. He also brings a great deal of acting, filming, and editing experience, along with a large personal fan base and network of some of the most influential celebrities on Twitter, Facebook, and YouTube.

Anna Dardick
Anna Dardick
Communications Manager
Anna Dardick Communications Manager

Anna is a passionate activist who utilizes her training and experience in public health, social marketing, and volunteer management to bring about cultural and political change. Anna is currently the Programs and Campaign Manager at Imagine Better, and has been involved in education and social activism for many years, including nine years with the Harry Potter Alliance, where she started the first chapter. She brings a deep well of knowledge of pop culture and internet culture, a group of dedicated volunteers, top-notch writing skills, and equally powerful higher-level strategizing and nitty-gritty implementation abilities.

Elise Pyo
Elise Pyo
Elise Pyo Designer

Elise's work is fueled by her passion to enact positive change in the world. She believes that design is a very real force whose capability to evoke emotion and inspire action can help to turn the tide on everything from global warming to sexism to our political system. She has worked with a variety of groups including Avaaz for the People’s Climate March, Greenpeace for Save the Arctic, and the Carbon XPRIZE.

Eric Schmeltzer
Eric Schmeltzer
Communications Consultant
Eric Schmeltzer Communications Consultant

Eric Schmeltzer is a political and communications consultant in New York City . From 1999 to 2003, he was Press Secretary to New York City Congressman Jerrold Nadler, and was critically important in getting the media to write about the Environmental Protection Agency's failure to respond properly to the environmental damage caused by the fall of the World Trade Center . He left Rep. Nadler's office in 2003 to join the Howard Dean campaign for President, where he served as Press Secretary and Deputy New York State Campaign Director. Eric has been quoted in national newspapers and magazines and contributes in panel discussions on FOX News and other television outlets.


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